Does Alcohol Cause More Damage Than Good - 1564 Words

Kayla Schneider Mr. Haug ENG 201-S02 March 17, 2017 Does Alcohol Cause more Damage than Good? â€Å"About 2 billion people worldwide consume alcoholic drinks, which can have immediate and long term consequences on health and social life. Over 76 million people are currently affected by alcohol use disorders, such as alcohol dependence and abuse† (Morean, M). Alcohol play a huge role is society. Alcohol is at family gatherings, celebrations, sporting events, weekend activities, and many more social gatherings. A moderate consumption of alcoholic beverages is usually fine but sometimes people turn to alcohol â€Å"numb their pain† or â€Å"forget their problems†. When alcohol becomes the main element of someone s life, it is obvious that certain impacts†¦show more content†¦Ã¢â‚¬Å"If a person consumes more than the body can handle, they then experience alcohol’s depressant effect. They start to feel â€Å"stupid† or lose coordination and control† (Drug Free World). When being overly intoxicated one may say, or do things out of their ordinary, this can be a negative or positive of drinking. Attractions to being intoxicated may be to â€Å"allow us, at last, to tell off our neighbor or make an improper suggestion to his wife. Alcohol might also persuade us that we have found truth about life, a com forting experience rarely available in the sober hour† ( Acocella, J.). Doing these things may cause problems for the person and surrounding people because you could embarrass yourself and/or hurt others. The next morning, the one whom drank more than they can handle may not even remember what they had done or said. This may cause bigger issues for all people involved. Waking up and realizing you have made a fool of yourself or others may affect the person’s social life after that night. This could be why some people may believe drinking is an undesirable and problematic social activity. People drink alcohol for a lot of different reasons; drinking alcohol to â€Å"forget their problems† may be due to sexual abuse or assault, childhood issues, fighting with a spouse or loved one, etc. When the person sobers up, they will still have their problems. Drinking alcohol will only temporarilyShow MoreRelatedIs Underage Drinking Not Only Effect Their Live?1650 Words   |  7 Pagesrisk of harm. So what harm does alcohol do to your body? First of all, alcohol can poison the liver, cause the liver function damage. Excessive drinking consumption increased the burden on the liver. Mainly depends on the oxidative decomposition, damaged liver cell degeneration. Eventually lead to cirrhosis, medicine called â€Å"Alcoholic Liver Disease† (ALD). According to the senior scientist Robert Mann, Ph.D. â€Å"Cirrhosis of the liver is the most serious form of ALD and a cause of many deaths and seriousRead MoreThe Effects of Underage Drinking Essay853 Words   |  4 Page sEvery year, thousands of minors die from the use of alcohol. Many young adults abuse the drinking age policy. It is put in effect for substantial reasons, which contribute in making the safest environment for all. Drinking underage is not only illegal, but also damages one’s health tremendously. Furthermore, drinking in large amounts is extremely dangerous and can cause detrimental things to occur. There have been numerous attempts to create a law to lower the drinking age, but none have gone throughRead MoreThe Minimum Drinking Age Act1700 Words   |  7 Pages21 has been very helpful in keeping the nation safe. If there is not an issue with age now, would it make sense to lower the age and create unnecessary problems? In this case, the negative effects outweigh the positive. Simply because there is no good in lowering the age. The legal drinking age has been set at 21 for 30 years, lowering the age would only harm the nation with intellectual, physical, and social issues . First, drinking not only can harm the body and brain, but it puts the lives ofRead MoreThe Effects Of Alcohol On Alcohol Consumption1373 Words   |  6 Pageswhether or not alcohol should be prohibited. In most countries, at a certain age, adults are allowed to purchase alcohol without being limited to certain choices. However, with the rise of alcoholic products, there are concerns for public health and safety. Many people argue that restrictions should be placed on alcohol consumption. To begin with, there are several factors that involve in alcohol consumption. Studies have shown that there is a direct correlation between alcohol consumption andRead MoreEffects Of Drinking Too Much Alcohol1496 Words   |  6 PagesDrinking Too Much Alcohol We all know the power and influence alcohol can have over our minds and for many it has become so deep-rooted in our life’s that a gathering is almost always associated with drinking. Many of us don’t think about the negative side effects that drinking too much alcohol at once or long-term, has on our bodies. So how much alcohol, is too much alcohol? According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA) moderate drinking, is no more than one drink perRead MoreAlcohol Is A Dangerous Substance1373 Words   |  6 PagesAlcohol is a very dangerous substance that destroys lives far too often. Whether it be the unintentional injuries, chronic diseases, or harm to a developing fetus, as well as many other avoidable tragedies alcohol kills. Considering that alcohol is only a drink and it is widely accepted many people do not notice how harmful it truly is. Alcohol’s deadliness is underplayed because it is a billion dollar industry. Alcohol com panies spend nearly two billion dollars every year on advertising in theRead MoreEssay on Fetal Alcohol Syndrome1390 Words   |  6 PagesNutrition is a key component of an individual’s healthy well being. Many factors have a significant effect on nutrition and it is important to continuously maintain a balanced one. Having a good nutrition is one of the main defenses for an innumerous amount of illnesses and diseases that can harm the body. One would ask, â€Å"What is nutrition per say, and how do we maintain the balance of it?† Nutrition is defined as â€Å"the sum of the processes by which [a living thing] takes in and utilizes foodRead MoreWhy Alcohol Should Not Be Allowed on College Campus886 Words   |  4 PagesAlcohol consumption is not illegal in the United States, unless people are under 21 years old. Almost every student in college campuses that is over 21 years old wants to drink alcoholic beverages. Some even think that alcohol should be allowed on college campus. However, if alcohol is allowed on campus, it could possibly impact under 21 years old students and other students who don’t drink in terms of academic development and students’ health. The truth is that drinking alcohol under 21 is illegalRead MoreThe Effects Of Alcohol On The Human Body Essay1460 Words   |  6 PagesThe Effects of Alcohol on the Human Body Alcohol is defined as â€Å"a colorless liquid obtained by fermentation of sugars and starches† (The Leading Free Dictionary Site, 2016). The use of alcohol is described in the Bible â€Å"Wine is a mocker† and â€Å"strong drink is raging† Proverbs 20:1 (King James Version). Many frugal businesspersons have capitalized on the use of alcohol in their manufacturing processes and have used alcohol as a preservative in a wide range of household consumer products, and casualRead MoreThe Effects of Alcohol on the Human Body1420 Words   |  6 PagesThe effects of Alcohol on the Human Body Name: Institution: Introduction Today, alcohol is one of the most common substances that people abuse. It is an addictive drink that has become a popular way of having a good time or relaxing in social gatherings. It is among the most commonly used psychoactive drugs. Alcohol is a popular social phenomenon, yet most societies forget its effects on their bodies. Research has carried out in the recent years on the effects that alcohol consumption is having

The Facts Of God Existence - 846 Words

The facts of God existence is everywhere and in everything, with some of the facts and data we discuss from a world wide spread of facts of religious experience should help a non-believer question his way of thinking. I will start out by giving my own personal experience, during the gulf war I was a 1 sgt in a combat unit. As a 1 sgt you always want to lead from the front and set the example for those to emulate, you have to know yourself people and your equipment. On this day December the 15, 2003 we were on patrol we came to a four way intersection outside the mean gate, notice traffic had stop and one Iraqi man got out the vehicle and started to run towards the main gate with a bag in hand we shouted halt he kept running, the rules of engagement was if they acted with hostile intent or to cause harm to American lives we were to engage. Being the senior person on the patrol I decided to take the shot being that I had some sniper training and was the best man for the job at the time, I fired and the bottom of my magazine well just came apart and all my bullets came out, I hurried and reloaded another magazine by this time he had taking the squat a hold position. After further investigation we found out he was a guard late for work, we look and inspected my magazine and reloaded it I test fired it, and it worked perfectly all four of my soldiers test and fired that magazine and it work properly. God had a plan for that man and I he saved us bot h of us that day none of usShow MoreRelatedEssay about A Very Brief History on the Existence of God 1202 Words   |  5 PagesThe subsequent essay will provide a brief overview on the existence of God from Renà © Descartes through Immanuel Kant. First, section (1), examines Descartes’ proof for the existence of God. Section (2), explores G.W. Leibniz’s view on God’s existence in addition to his attempts to rectify the shortcomings of Descartes’ proofs. Before continuing, it is imperative to understand that both Descartes and Leibniz believed that the existence of God could be proved via reason. The remainder of the essayRead MoreDoes God Exist?668 Words   |  3 Pagesculture has its God. Christianity and Islam have their own god; the Romans and Greeks had their Pantheon. A lot of people believe in god have thought that there is more to life the material world around us. It seems arises naturally the world over by believing in god. Does God exist? I believe in God is exists by the philosophical argument: ontological argument, the first cause argument, the argument form design, and the moral argument. Arguments relate to the existence of God are in differentRead MoreEssay on The Existence Of God908 Words   |  4 PagesPopular Arguments For The Existence Of God The Ontological Argument One of the most important attempts to demonstrate the existence of God is the ontological argument of Saint Anselm, an 11th-century theologian. Anselm’s argument maintains that God, defined as the greatest being that can be conceived, must exist, since a being that does not exist would by virtue of that fact lack an attribute that contributes to its greatness. Critics have questioned, however, whether existence actually contributesRead MoreBombardier Aerospace: An Overview1590 Words   |  6 PagesWhich argument for the existence of God is strongest? Why? An age-old debate that has existed in religious studies concerns which argument for the existence of God is the strongest. The existence of God is pervasive throughout the world, although the means with which people attempt to prove His existence varying in significant (and sometimes contrasting) ways. Although there have been myriad methods for proving Gods existence, a central dispute concerns whether or not to use a rational approachRead MoreThe Nature And Existence Of God1010 Words   |  5 Pagesdebate on whether there is existence of God or not. Several approaches have been used to argue on the nature and existence of god but only a few have been accepted by many people. The physiological argument of the nature and existence of god take the form of epistemology, that looks at the nature of god from the scope of knowledge that man has, ontology that involves the study of how human being relate to god and other creatures, the reality and existence of certain facts. There is al so the applicationRead MoreEssay on Descartes Proof For The Existence Of God1543 Words   |  7 Pages Descartes Proof for the Existence of God The purpose of my essay will be to examine Descartes’ argument for the existence of God. First, I will review Descartes’ proof for the existence of God. Then I will examine the reasons that Descartes has for proving God’s existence. I will also discuss some consequences that appear as a result of God’s existence. Finally, I will point out some complications and problems that exist within the proof. The basic problem with most religions in the world hasRead MoreThe Role of God in Descartes Epistemology1356 Words   |  5 Pages The presence of God, and more so the role god plays in our lives, has forever troubled philosophers. Some completely neglect the existence of god, others toy with the idea, and some use religion as the basis of their epistemology. Throughout this essay, I aim to critically examine the role of God in Descartes’ epistemology. Renà © Descartes’ epistemological contribution to western philosophy attempted to inaugurate a coherent method of questioning whereby knowledge of the world is attained independentlyRead MoreAn Ontological Argument For The Existence Of God1430 Words   |  6 Pages(1779), Hume has the character of Demea present an Ontological Argument for the existence of God. Demea attempts to argue that God’s existence can be proven wholly a priori and logically, rather than through the a posteriori design argument. A priori arguments say that if the reasoning is valid then the conclusion necessarily follows from the premises, which Demea argues is the cas e when it comes to the existence of god. The following essay will discuss Demea s standing, Cleanthes’ responses and whatRead MoreThe Five Ways Of The Existence Of God1557 Words   |  7 Pagesby Thomas Aquinas (1225-1274). We cannot prove that God exists, merely by considering the word God, for that strategy work, we would have to presume to know God s essence. According to Aquinas, the existence of God can be proved. This paper will discuss what each of the five ways are that Thomas Aquinas introduced to show the existence of God. The Argument from Change: To begin with, one way to prove that God exists is to contemplate the fact that natural things are in motion. According to AquinasRead MoreThe Cosmological Argument For The Existence Of God Essay1556 Words   |  7 Pagesconcerning the existence of God. If God exists, we probably have to make him accountable. The universe would probably have a meaning and a purpose. Also, our very existence may not be cease after physical death. But if God does not exist, we are probably here by chance and we have no accountability to any transcendent. This life is probably all we have, so we should live as we please. The question arises - Does God exist? At first glance, it seems contradictory to prove the existence of something

Sustainable Development †Integrated Solution Free Essays

Biodiversity and conservation aims to establish the multiple values that biodiversity can provide, specifically in nations rich in biodiversity. Conservation is a way forward to develop in environmentally friendly manner and it works on basic concepts of ecosystem resilience and sustainable use. There is a need to strengthen the capacity of marginalized biodiversity managers (for example, local and indigenous communities and traditional farmers) to influence policy, seize political opportunities, and move forward policy debates. We will write a custom essay sample on Sustainable Development – Integrated Solution or any similar topic only for you Order Now Conservation of Biodiversity and other natural resources is not enough to attain the goal of developing sustainable solutions .An integrated approach which incorporates the concepts of conservative and preventive methods is the solution and it can be provided by means of Sustainable development. Integrated Solution – Sustainable development Development is need of every generation but now our present scenario of a global economy a flat world demands Sustainable development. Sustainable development starts with the idea that the most sustainable aim for all is a better quality of life for everyone, not only now, but for generations to come, so we can say that it reflects the pattern of resource use that aims to meet the human needs while preserving environment in such a way that carrying capacity of natural systems is utilized in an economic manner so that future generations would be able to meet there needs. It is not only about preserving environment but also it focuses on managing natural, social, produced capital in a prudent manner it is not recession to to pre-modern lifestyles as understood by many people which is a mis-conception.It is basically resolving conflict between various competing goals involves simultaneous pursuit of eco-prosperity, environmental quality social equity. We need to use natural resources at the rate at which they can be replenished within a proper time period, there is a need to change from old centered ways of doing businesses to new approaches that involve cross-sectoral coordination integration of environmental social concerns into all development processes. Also there is a need to provide delivery of competitively priced goods services that satisfy human needs bring quality of life while progressively reducing ecological impact. Proper legitimate protected rights are also required to enable effective practice of personal responsibility development of mechanisms to protect environment. Obstacles to sustainable development – Natural capital may not be substitutable, consumption may be irreversible (e.g. Ecosystem services) multifunctionality of many natural resources which are difficult to replenish once the systems are degraded highly. What has been done what can be done now- Today in world, large investments are going on in projects involving renewable resources e.g. – India Renewable Energy Development Agency(IREDA) will be investing US $ 3.39 billion dollars for development of renewable energy sector projects during 11th 5 year plan, Govt. has also formulated National policy on bio fuels. Clinton Climate Initiative (CCI) has signed a memorandum of understanding with Gujarat government for setting up 5 solar parks. Similar initiatives are also going on in various nations but along with this there is a need for a Sustainable Business Model which not involves mass consumption mass disposal models, which focuses on developing technologies to improve environmental conservation features of products, facilitate application of such features, as well as technology for innovative manufacturing processes that require less energy this type of business model is required in every nation whether it is developed or developing but developed nations should work in this regards first as they have enough resource capital to develop such technologies. Many small initiatives can be proved very helpful in sustainable development if implied in a nation – Buy fresh food rather than processed food(low carbon), develop retail stores in which solar roof tops are there, managing livestock operations in a prudent manner reducing energy consumption there, developing promoting products which can be recycled easily developing software’s which can be updated easily etc. Many such initiatives can help a lot in sustainable development but a proper Sustainable Business Model is need of today for every organisation(profit or non-profit) in every nation. How to cite Sustainable Development – Integrated Solution, Essay examples

Online Booking And Reservations Company - Myassignmenrthelp.Com

Question: Discuss About The Online Booking And Reservations Company? Answer: Introduction Technology has advanced much in the recent decades and companies from across the globe have also made a significant shift to carrying out their businesses via the internet using the tool website. Booking.com is one of these companies. Booking.com is a leading hotel reservations website that is owned by Priceline.com, though it operates separately as a business unit. The company got established in 1996; its headquarters are in Amsterdam, Netherlands; it is a public company that is classified in the industry of information technology (Inversini and Masiero, 2014). This paper is an analysis of Booking.com and it will delve in the companys service marketing strategies with regards to the 7 Ps of the marketing matrix as well as issue recommendations on the same. Booking.com is currently, and has been for the last decade, very successful and its effective promotional strategies have contributed much to this success; it, however, can still enhance its products farther through a number of ways so as to put competition at bay. The 7 Ps Marketing Mix of Booking.Com Booking.com, just like other companies is subject to the 7 Ps that it must consider carefully when marketing, promoting, and selling its services. The 7 Ps stand for: product, place, price, promotion, people, processes, and physical evidence. The main reason as to why people seek a company and acquire interest in it is due to what it has to offer them. The first P to get discussed in this paper is, therefore, product. Product The product of a company is that which consumers expect to get from a company; it should fit the task for which the customers want it for and it should work accordingly (Lovelock, 2011). The product offered by Booking.com is that of booking accommodations for clients from across the world, in various destinations worldwide. The company also serves as an advertising platform for the various properties into which the accommodations are booked. These properties include and are not limited to luxury hotels, hostels, smaller B/B property, and budget hotels. Booking.com, hence, connect customers to the properties and properties to customers. As a recommendation, Booking.com should also include in its listing for every property a list of the adventures, activities, and sites that a booker gets a chance do and experience while at the respective property. This move would ensure that the partner properties improve on the recreational activities available to their customers for an even better experience which would subsequently raise the rating of Booking.com. The other thing that is of importance in the marketing mix is where the product is found and accessible to the consumer; this makes place the second P to get discussed. Place Place allows for ease in the availability of the product to the consumer and expands the knowledge that people have on a brand (Constantinides, 2006). Booking.com being an online booking company allow for online dealings with clients. The customers get to inquire and hire the services of Booking.com via the companys online portals and the payment is made electronically. The images below show portals through which clients make payments: Figure 1: Customer chooses property Figure 2: Customer chooses preferred room Figure 3: Customer entered details on preferred choices Figure 4: Customer fills payment details and finalizes booking When a property gets loaded on Booking.com, the same is also loaded on more than 5000 affiliate sites; these sites have direct rate and availability connectivity and so customers can make their bookings through them (Barrow, 2016). Booking.com together with these other affiliate sites focus only on the accommodation sector and do not delve in listing events or attractions as product on their sites. Booking.com has partnerships with sites such as Ryanair, RDS Dubin, and Irish Ferries as the accommodation partners. The partnerships make the accessibility of the services of Booking.com even more sufficient to its clients. A recommendation that the company would use in this light is to make it even more possible to book via mobile phones through the booking apps that the Booking.com has recently put to effect. The other important consideration is the value of the product; price, thus, is the third P. Price Price as an element of the marketing mix is very vital. The product of Booking.com ought to represent a good value for the money that the clients are expected to pay in return. Clients should be happy to pay for the product given its value. Clients in this case refer to partner hotels and other properties. Booking.com pays itself through a commission on the revenue made by a partner hotel once successful booking is done through the company. The firm, Booking.com, charges a minimum 15% commission fee on every booking made at a participating property (Gsslin and Lane, 2015). The exception to this is whereby the participating properties provide a booking button plug-in which provides that for bed and breakfast owners, they can direct all their bookings to Booking.com; in this case, the commission rate that applies is 0% (Firmenich et.al., 2012). The partner properties with Booking.com are also allowed access to an extranet where they have a chance to raise commission payable by them to Booking.com. The increased commission in turn puts them on a higher ranking on the site and this enhances their revenues (da Silva e Cruz and da Ascenso Marques, 2014.). There is also a programme available at the site for those properties considered as preferred partners and it allows a property to commit to giving an allocation of rooms to Booking.com and as well pay an enhanced commission of 18% (Fernndez-Barcala, Gonzlez-Daz and Prieto-Rodrguez, 2010). The figure that follows shows the statistics of Booking.com in terms of growth in the number of visitors, which directly results from the companys pricing strategy. Figure 5: Statistics The recommendation to the pricing strategy at Booking.com is that properties that are located in destinations that are still developing tourism wise, yet have a bright future ahead, should get considered. They should pay a lesser commission and still get more visibility to raise their awareness and boost their growth. With this preferred program, a partner property is guaranteed greater visibility and ranking on the Booking.com website. Next to the pricing strategy, the other vital aspect of the marketing mix is making the product known as much as possible and to as many people as possible; promotion, thus, represents the fourth P in the mix. Promotion Promotion can get undertaken through one or more of the key communication tools that are public relations, advertising, personal selling, sales promotion, and social media (Yacouel and Fleischer, 2012). The tools put across the companys message to the right audience in their most preferred manner, whether it informs them or appeals their emotions. Majority of the marketing spend made by Priceline Group goes to Booking.com. In 2015, the amount spent by Priceline Group in online advertising was $2.8 billion and the amount used in offline advertising dropped by $280 million from what was spent in 2014 (Gustavo, 2013). Booking.com markets its products through performance advertising whereby they engage consumers by answering their questions in the most perfect or most detailed and the most granular manner. This approach not only converts customers onto the booking.com platform, it also makes the loyal customers. The company does so by clicking on Google and working with Bing among other search engines to find customers seeking bookings and accommodations and they engage them from there. The company also promotes its products through the channel of strategic partnerships with other affiliate sites which spreads the visibility and knowledge of Booking.com (Skift and Rijvers, 2016). There is also the use of search engine optimization, SEO, technique which generates traffic to the companys site; the company also acquires traffic to its site through the use of price-comparison sites. Aside from performance marketing, which is a low-funnel communication method, the company also engages in mid-funnel and more upper-funnel modes of communication. In this, they do offline advertising which they piloted in the U.S in 2013 (Murphy, Chen and Cossutta, 2016) and consistently they are venturing into other markets across the globe. For four years now, Booking.com has been doing the traditional marketing communication in their efforts to make the companys name a household name in travel. A recommendation to this is that the company should enforce the use of more email marketing, social media, and awareness through customer service at their partnering properties. The people vested with running a company determine its success or failure and so the fifth P under discussion in t his paper is people. People The people aspect of the marketing mix refers to the individuals that a company relies on to run it from the front line up the ladder to the managing director (Ivy, 2008). These people are important because they are as much a part of the business as the product or service that the company offers. Booking.com has over a million active properties around the world and these calls for excellent management and staffing. Every 24 hours, approximately 1,200,000 room nights get booked via Booking.com across 220+ countries that partner with Booking.com worldwide (Liu and Zhang, 2014). To be able to handle the needs of all its customers, loyal and prospective, Booking.com has 187 offices globally and a task force of 13,000 talented personnel (Bloomberg, 2017). A recommendation to this aspect is that the management at Booking.com should always be willing to listen to staff from all levels and in all destinations to ensure smooth running of the firm. How the customer receives a service or product from the said people is another important aspect of a companys marketing strategy; at that processes is the sixth P in the marketing mix. Processes Processes refer to how the service gets delivered to the customers upon paying for it; customers should get exactly what they pay for and nothing less (De Albornoz et.al, 2011). At Booking.com, the clients come in the form of the owners of the partner properties as well as the people who book accommodations through the site. As for the property owners, their properties get to be listed accordingly given the commission paid by them to Bookings.com. The service to them, thus, gets delivered through listing and visibility on the companys site as well as other affiliate sites. This ensures that the company gets a chance to garner as much revenue as it deserves. As for the bookers, the service is delivered to them through the rightful allocation of the room booked. Bookers on Booking.com do not get short-changed by getting assigned to the wrong property or destination. A recommendation to these is that partner properties should be given a lowering on their commission payable if when their destination is experiencing a dry tourism season. The effective processes by Booking.com not only ensure trust but also quality referrals by the satisfied clients and in turn revenue boost for the company. It is important to prove the delivery and compensation of these products and services even when they are intangible. Hence, physical evidence is the seventh P in the marketing mix. Physical evidence At Booking.com, upon successful booking the booker receives a booking confirmatory email. The client can then show it alongside other booking details from the website in soft copy or a printed hard copy for evident at the respective propertys reception. A receipt then gets issued by the property to the customer. The receipt is the one that shows the itemized bill including taxes, rates, incidentals, and fees. A recommendation to this is that Booking.com should get even closer working ties with the partner properties so that a client would only need to present to the property the card they used to pay and all the details of the booking would instantly show. That way there would be no need of other forms of evidence. Conclusion Booking.com is no doubt one of the leading online travel agencies in the world for the last decade and counting thanks to its effective service marketing strategies. These strategies are in the areas of the 7 Ps of marketing mix as discussed in this paper. The Ps: product, place, price, promotion, people, processes, and physical evidence have all been effectively handled at Booking.com. There are, however things that the company can do to enhance its products farther as seen in the recommendations made under each strategy References Bloomberg, (2017). Company Overview of Booking.com Limited. Available at https://www.citethisforme.com/harvard-referencing Barrow, C., 2016. The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success. Kogan Page Publishers. Constantinides, E., 2006. The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), pp.407-438. De Albornoz, J.C., Plaza, L., Gervs, P. and Daz, A., 2011, April. A joint model of feature mining and sentiment analysis for product review rating. In European conference on information retrieval (pp. 55-66). Springer Berlin Heidelberg. da Silva e Cruz, R. and da Ascenso Marques, A.M., 2014. Determinants of loyalty toward Booking.com brand. The International Journal of Management Science and Information Technology (IJMSIT), (11-(Jan-Mar)), pp.96-124. Firmenich, S., Gaits, V., Gordillo, S., Rossi, G. and Winckler, M., 2012, July. Supporting users tasks with personal information management and web forms augmentation. In International Conference on Web Engineering (pp. 268-282). Springer Berlin Heidelberg. Fernndez-Barcala, M., Gonzlez-Daz, M. and Prieto-Rodrguez, J., 2010. Hotel quality appraisal on the Internet: a market for lemons?. Tourism Economics, 16(2), pp.345-360. Gssling, S. and Lane, B., 2015. Rural tourism and the development of Internet-based accommodation booking platforms: a study in the advantages, dangers and implications of innovation. Journal of Sustainable Tourism, 23(8-9), pp.1386-1403. Gustavo, N., 2013. Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), pp.13-25. Ivy, J., 2008. A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of educational management, 22(4), pp.288-299. Inversini, A. and Masiero, L., 2014. Selling rooms online: the use of social media and online travel agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272-292. Liu, J.N. and Zhang, E.Y., 2014. An investigation of factors affecting customer selection of online hotel booking channels. International Journal of Hospitality Management, 39, pp.71-83. Lovelock, C., 2011. Services Marketing, 7/e. Pearson Education India. Murphy, H.C., Chen, M.M. and Cossutta, M., 2016. An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, pp.44-51. Skift, D.S, Rijvers, P., (2016). Skift CMO Interviews: Booking.com CMO on the Right Mix Online and Offline, Global and Local Yacouel, N. and Fleischer, A., 2012. The role of cybermediaries in reputation building and price premiums in the online hotel market. Journal of Travel Research, 51(2), pp.219-226.